Dan Conway talks you through the new 2pc 24mm boss less Fit Indent cranks, comin at ya March 2014.
Fit posted this cool look book on the Shawn McIntosh signature complete line, available now in the UK, hit em up.
We’ve had a few new items in from Fit & S&M this week, most notably are the new S&M Hoder High bars, Fit Moto Mike and Fit Dugan frames! read on and hit the links for a little more info. S&M Hoder High Bars £64.99 Fit Dugan Frame £399.99 Fit Moto Mike Frame £399.99
We’ve had another delivery of the 2014 Fit complete bikes which are now making their way to Fit dealers all across the UK, so hit up your local store to get a feel of some of the best complete bikes around!! You can also check out full details in the product pages, this shipment also […]
Tom Dugan, Justin Spriet, Jordan Hango and Cristian Porras take a ferry over to a crazy concrete park on Orcas Island and give it a right seeing to in this new edit from Fit.
Fit put together this little flyer to remind everyone just how cool Ben Lewis’s signature frontload stem is. According to Ben himself, “The short reach makes my front end feel more responsive and the slightly dipped front lets me run bigger bars without them being too high.” Check out the Benny stem in our Product […]
Fit posted this slideshow featuring Tom Dugan’s line of completes, including the new 2014 Etnies/Dugan 1 in matte black. In case you missed it first time round, check out a similar slideshow of Benny L’s completes here, and you can look at more detailed specs of the completes here.
Fit posted this lookbook featuring the new 2014 Benny L range, and they’re looking even better than ever with the new addition of the Fit x Etnies colab model in trans grey. For a write up of the entire range, The Merged have done a review you can check out right here.
Released over five years ago in early 2008, At Home With Ben Lewis & Friends was Channel Four Down‘s very first ‘At Home With’ project. Shot over three chilly days in Liverpool, featuring a very young looking Ben and his at-that-time Fit Bike Co. teammates Owain Clegg and Scott Ditchburn hitting some classic spots in […]
Dig issue 97 is now available, which contains their pick of 25 riders of the year, including Mr Ben Lewis amongst others! Pick one up from your local bike shop…Spotted via ANML.
Tom Dugan & Co hit up some hometown Kansas concrete in this new video from Fit.
We’ve got another great big re-stock from S&M, Fit and Revenge, including the new huge S&M Elevenz bars and Cymbal front & rear hub guards, Fit Benny L frames in Smoke red, Revenge Rasta grips, and a whole selection of handlebars to name just a few items we’ve got fresh in stock for you. Click […]
Fit put together this lookbook on their new retro-styled Mike Aitken Motomike frame. Detail shots and specs above.
The Albion have kicked off the new ‘Inventory’ section on their website with this really in-depth look at Fit‘s 24mm Indent cranks. Lots of photos, tech specs & diagrams accompany all the information you’d ever need on the cranks, including the advantages to running them over regular splined cranks. Hit the image for an interesting […]
Here’s the promo for the new Fit DVD, which is currently in the process of being filmed. Van Homan, Ben Lewis, Tom Dugan, Shawn Macintosh, Mike Aitken, the list goes on…We can’t wait to see the finished video, it’s going to be a good’un.
Fit posted a new bike check with Tom Dugan. Check out some detail shots of his ride and a few riding shots above.
Fit posted a cool Benny L bike check lookbook that you can click your way through above, where you can take a look at his current setup, stacked with all his signature parts!
Dig Magazine have uploaded their Legends interview with Brian Foster, first featured in issue 90, September-October 2012. Whether you already read this first time round or not, this is most certainly worth taking a few minutes out to read through. A very interesting read and some great photos.
Troy Blair puts his FAF tyres through their paces and 360′s El Torro, but not how you’d first imagine in Fit‘s new print ad, featured in The Albion issue 16.
Fit posted this photo gallery by Stew Johnson of Brian Foster who has been out and about filming for his part in the upcoming Fit video, cannot wait for some more timeless BF hard copy action!!
It’s Owain Clegg’s birthday today, to celebrate here are a few classic photos of the rad dad and his At Home With from a couple years back!
Ollie Rendle’s new edit from Foundation BMX, he is getting better and better at an alarming rate! Shot on a host of spots in the North of England, Ollie reps Fit on our shop sponsor program through Foundation BMX.
As you might know, Interbike is in full swing right now, so we’re going to keep you in the loop with what’s going on out there. To kick things off, we’ve got Ben Ward from Fit giving you a rundown on the 24mm 2-pc Indent cranks and splined Key sprocket, forks and a plastic version of […]
As much as it sucks to admit it, Summer’s days are numbered and it’s approaching that time where you’re going to need to get some layers on before getting out on the bike. With this in mind, here’s a selection of some fine looking sweats and hoodies from United, ANML and Etnies that we’ve got […]