4DOWN CATALOGUES

SUBSTANCE CATALOGUE VOL. 4 2011
From possibly Vol.2 we questioned how relevant a print catalogue is, and spoke about how Substance has always ‘evolved’ for us. If that is the case, Vol.4 somewhat ties together all of its predecessors. Issue 4 features a couple of in-depth interviews along with bike checks, photo galleries, a trip to Sweden and an overview from each of our brands.

SUBSTANCE CATALOGUE VOL. 3 2010
The 3rd in our Substance series is based on a team trip to Iceland, here is the official intro. We started planning this whilst on a Fit trip to Finland, motivation was high and we knew the catalogue deadline wasn’t a million miles away. It started by speaking to Daniel Benson about shooting all the photos and working on some ideas, and taking a select crew of riders on a trip somewhere a little off the beaten path to see what we would end up getting, seemed to fit in with what we wanted to accomplish. “Israel, Majorca, Ibiza, What about Iceland?” (he said in a brash northern accent) and that was that, a few weeks later we were on a flight heading into the relative unknown hoping to fill the pages you are about to flick through.

SUBSTANCE CATALOGUE VOL.2 2009
The second in our ‘Substance’ series, from 2009 featuring riding shots from the team, interviews & product from Fit Bike Co, Animal, FBM, S&M, United & More.

SUBSTANCE CATALOGUE VOL.1 2008
The first in our ‘Substance’ series, from 2008 featuring riding shots from the team, interviews & product from Fit Bike Co, Animal, FBM, S&M, United & More

4DOWN 2007 CATALOGUE
Our first catalogue from 2007 featuring Fit Bike Co, S&M, A Bike Co, United, FBM & More. Rider interviews and BMX product from our family of brands.